If “He Will”, the debut video from Emma Cole, doesn’t get you dancing around, you may be dead inside. Cole channels her heartbreak over love gone wrong into this single. While it’s layered with hints of Aretha and the Wall of Sound, it is thoroughly modern. The black and white video is punctuated with pops of red and yellow, including Cole’s crimson lips, perhaps to remind the boy what he’s missing out on.
The Philadelphia native channels her past into songs that allows the listener to dance, sing, and rage along with her. Cole reminds her ex, “If you can’t find the time, he will” and we’re inclined to believe her. Turning heartbreak into infectious danceable soul is no easy feat, but Emma Cole has done just that.
This review was written by Jennie Jamieson. Follow her on Twitter @Jamieson_Jennie
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